Amazon Fresh Goodman’s Field store now open.

Amazon Fresh is a convenience grocery store powered by Just Walk Out Technology. An exciting addition to the growing Goodman’s Field neighbourhood, Amazon Fresh offers a mix of everyday essentials, local favourites and seasonal items customers will want and love, all at great prices. Amazon Fresh also offers delicious ready-to-eat and ready-to-heat meals.

No checkouts. Just Walk Out.
Amazon Fresh’s checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion and deep learning. Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual basket.

It’s easy to shop.
All you need is an Amazon account and the Amazon mobile app. Once logged into the Amazon App, tap the basket icon and click ‘Fresh Code’ to get your QR code, scan it at the gates to enter. Once you’ve scanned the QR code on the Amazon app over the scanner, you can put your phone away and shop like normal. When you’re done shopping, just walk on out. No queues, no waiting. It’s that easy.

Get ready to shop. Download the Amazon app here

Prioritising safety.
The safety of our customers and store associates is our priority and we’re evaluating the coronavirus (COVID-19) situation in real-time. We have taken various steps to create a safe shopping and working environment. We ask that you do not enter our stores if you have any symptoms. Customers must wear face coverings in our stores. We continue to provide face masks and sanitiser in our stores.

Prime members save 25% at Amazon Fresh until 11pm 13th July*!

Not a member? Sign up for a free 30-day trial of Prime today.

*Excludes alcohol and infant formula. Terms and conditions apply. See amazon.co.uk/freshstores/primeday for details.